Paris, le 8 Juillet 2011,
I have to say “Bravo” it was a very beautuifull fair, well organize, it is the next Maastricht !!!
I will propbably do it next year in different location if you accept me again after all I’m going to say . But for buisness many observations to make i’m afraid.
First the timing: after discussing with many other art dealers in the fair, everyone said that it should be 2 weeks earlier, because clients are already in holliday, plus the windbledon game, etc…
Second, the floor plan is too complicated: people were lost, searching for the exit once the were at the end of the alleys. The Harry’s bar was very big and should not stop poeple from crossing from one side to the other.
Third, my location was not good : i want to be near the harry’s bar next year if I do it again, because where I was poeple stop walking and go back to the entrance with out pass true our stand. I want multiple choice next time.
Fourth, the advertissing seemed lacklustre I have to say : In london, when arriving from the eurostar, not one poster or flag or anything in the city annoncing the event ! Any taxi driver , never heard about a fair in the cheslea royal hospital. The logo is not expressive, anybody can understand what they going to see saying “the finest in the world”. It must have a picture with an objet or anything like BRAFA , MAASTRCHT or BIENNALE. It must say “the most beautifull piece of chinese, antique, decorative art, design…blablabla. so people they know what they are going to see and to buy! They should have flag in all the street near the chelsea royal hospital, annoncing the fair, so when they drive on King’s road or on the river side they can say “oh I m going there is a fair here !”
Fifth, the catalogue wasn’t quite good enough. Every good fair, and I ‘m sure the masterpiece fair will be the next maastricht event in the world, had is own “book”and not a catalogue. A real heavy book with 2 pages for each exhibitors so the can present propelly their gallery with a big picture and a long text and contact. See the Biennale book, the Brafa, the Maastricht… they all have fantastic book that collector use to keep. This time in masterpiece it was a “catalogue”.
Finally, the location… It is nothing to compare to Mayfair, it is an ‘empty people’ location so needs targeted and concentrated global advertising to encourage clients to visit. Nobody passes by. I know that it is complicated and that you need a large space for it , but we should in the future look to be more near the mayfair district or Berkley square. I hope these points are not seen as rude, I am purely sharing my observations with you based on my experience of fairs. These are the points I would address in time for next year if I were organizing such an incredible fair with such potential as you have here.
Best regards Félix Marcilhac JR.
http://www.marcilhacgalerie.com/mg/accueil
Posted on July 20, 2011 by Editors
0