ARE YOU FRIEZING? Poaching or Positive Cross-Market Fertilisation?

Posted on October 22, 2011 by

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What is it that our sister markets, Contemporary Art and Modern Design, can see in the Antique market place for their clients, that we cannot see for ourselves?

The Frieze Contemporary Art Fair’s much publicised 2012 edition now includes Art from Antiquity to 2000 (Frieze Masters) and the Pavilion of Art and Design includes Exhibitors dedicated solely to the offering of Antiques.

Given the above, would you consider it fair to assume that we are expreriencing a renewed recognition of ‘Historic Art and Antiques’, resulting in a notable shift by these related market places? Moreover, is it now time to address the fundamentals of the Art and Antique trade, in view of this apparent cross-market fertilisation? Why have we lagged behind for so long?

These are the considered views of two leading lights:-

”We have done very well and love the crossover of Contemporary Design, Art, and 19th Century Design. We were unsure about exhibiting at first, our stand is an unusual entity in this particular show, however, we are very pleased to be here and we are very pleased with the results.”

H.Blairman and Sons Ltd @ PAD

19th Century Furniture and Works of Art

CEO Martin Levy

www.blairman.co.uk

An Exquisite Renaissance chair, juxtaposed with a contemporary artwork by Peter Doig, just looks fabulous”

Gordon Watson Ltd @ PAD

Fine 20th Century Furniture, Objects and Lighting

CEO Gordon Watson

www.gordonwatson.co.uk

o – Is this apparent change in Industry dynamics welcomed by all, in whichever sector we operate?

o – How best can we play our part in steering what seems to be a new market formula which crosses traditional segmentation and boundries?

o – Are we fully prepared for increased collaboration within our trade and with sister markets?

What are your own views?

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With best wishes,

AAD Blog

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