ECONOMICS – ART – EXPRESSION

Posted on February 5, 2012 by

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Michael TakuraZimbabwe

“How can one determine that the art-piece they have invested in will appreciate in value in the future?” That’s the common question asked  by many art collectors. The secret lies in understanding the basic  principles of economics of supply and demand, as the same principles also apply in the art market.

If an artist over-produces or re-produces a certain art-form or piece, the value of their works plummets, due to an over-supply on the  market. While an artist who produces limited art-works will witness  the price of their works rising, as they will be more art collectors  chasing few art pieces. As an art collector one should be wary of just  purchasing art-forms from vendors or mass markets as most of these  pieces are poor imitations of master artists, and most importantly  these pieces would have been overproduced. In the long run these  pieces will not appreciate in value, rather they end up being cheap ornamental objects. Only a person with a general understanding of art  and a trained eye will be able to tell the difference.

If one was to ask why a Maybach costs more than a Mazda, they should  ask themselves this simple question.”How many Maybachs do you see on the road compared to Mazda’s?” Well the answer is quite simple, not to many. Even those in the remotest parts of the world have seen a Mazda,  while most people have only seen a Maybach in  magazines. This example highlights that any product that is produced in limited  quantities is expensive. At the end of the day a wealthy art collector  wishes to possess art-works that they can state, belongs to them only. With this insight one can understand why art-works of artists who have passed away tend to be more valuable, the fact is art markets respond to the principles of economics, taking into consideration that once an artist passes away they will eventually be a limited number of their works on the market being chased by numerous art collectors.

That trend is now changing as artists have become more sophisticated and now have a general understanding of markets forces. Today one can find living artists such as Damien Hirst,Jasper Johns,Bruce Nauman, Jeff Koon and Cy Twombly ,whose artworks fetch eight figure prices. The secret why these artists’ works are so valuable, is the fact that they produce limited amounts of art-works that are much sought after  by art collectors. Taking general economics into consideration, most shrewd investors would rather invest in art-works of artists, who are  disciplined in the amount of art-works they produce, than to spend  their time speculating with commodities and activities that demand  regular attention and maintenance. In a nut shell, it all boils down  to exclusivity .Any art-piece  that the eventual art collector acquires will eventually see its price appreciate as the result of the art piece being exclusive to them.

Africa

At www.takuragallery.com  the artists whose works we showcase  are first screened  to make sure that they posses discipline and a true artistic expression. Personally I have educated the artists on the  need to produce few art pieces, and to spend more time on artistic > creativity in order to enhance value of their art-work. So how can one the determine if the pieces they have invested in will  appreciate in value? Firstly look for name artists or in a case of a new up-coming artist, look for those associated with a gallery that  promotes name artists.Find artists who don’t mass produce and lastly  look for artists who are always take their artistic creativity to the  next level.

Takura GalleryAfrica

www.takuragallery.com

Posted in: Art, International