Frieze Foundation has announced the 2012 winner of the Emdash Award.

Following the  2011 award winner Anahita Razmi (her piece “Roof Piece Tehran” received extensive public and media attention) is the 2012 winner; Belgian/American artist Cécile B. Evans.

This emerging artist currently lives and works in Berlin. Evan’s work is currently exploring the way in which emotions are valued by contemporary society.

Evans’ winning proposal takes the form of an audio guide to Frieze London accompanied by a holographic ‘host’. The audio guide will feature a panel of non-art experts that will describe works in the fair in a subjective manner. Evans intends for the work to be an interruption, offering perspectives that compete with the way art is typically described in a fair environment.

Personally I am looking forward to this both with trepidation and anticipation. – ‘Normal’ audioguides is something I try to avoid at all costs as i feel they interfere too much with my own personal interpretation and enjoyment or rejection of art (be it a piece of ancient art or a day old installation piece).

Perhaps the calibre of the selection committee for the Emdash Award 2012 augurs well. They were: Andrea Dibelius (Emdash Foundation), Ryan Gander (Artist), Rowan Geddis (Residencies Co-ordinator, Gasworks), Udo Kittelmann (Director of the National Gallery, Berlin), Sarah McCrory (Curator, Frieze Foundation), Dr. Matthias Mühling (Curator of the Lenbachhaus Kunstbau, Munich) and Amelie von Wedel (Emdash Foundation).

Those of us who visit Frieze London in October will find out. Meanwhile, I for one, will familiarise myself with Evans’ work some more.

For more information see:

http://friezefoundation.org/emdash-award

And

http://cecilebevans.com/

- Andrés Olow Clase

Nordic and Contemporary Editor

www.orioncontemporary.com

www.clasefineart.com